Logistics project
E-commerce Peak Season Surge
Six times normal volume across Black Friday to Christmas for a lifestyle brand — 98.6% on-time with a photo POD on every single parcel.
Overview
6x volume, zero drama
The brand ships 4,000 parcels a day normally — 24,000 a day through December. Their previous peak ended in backlog apologies and a wave of "where is my order" tickets.
The challenge
Warehouse pick capacity, van routes and customer-service load all had to scale together — without hiring chaos or late Christmas deliveries.
Our approach
We pre-staffed two pop-up sort sites in October, split the metro into 60 micro-zones, and gave every recipient a live tracking link — cutting failed stops and support tickets at the same time.
6x
peak volume
98.6%
on-time
-61%
failed stops
Deliverables
- ✓ Two pop-up sort sites staffed from October
- ✓ 60 micro-zones with dedicated van routes
- ✓ Branded live tracking for every recipient
- ✓ Photo POD and exception codes on all 310,000 parcels
Outcome
"Where is my order" tickets fell 54%. The brand signed a year-round last-mile contract the following February.
